How Advertisers Can Enhance their Holiday Marketing Strategies
The holiday season has begun. From Single’s Day to Christmas Day and everything in between,...
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Achieve 100% Audience Coverage with First-Party Data, Like Axel Springer
Each digital media player will face the impact of upcoming changes differently. Having tactics to...
How Publisher Le Figaro Unlocked the Full Value of its First-Party Data
Digital publishers must respect users' growing concerns about data protection while balancing...
How Brands and Publishers Build Bridges through Data Clean Rooms
User identification is becoming increasingly fragmented, and leveraging own consumer data is...
Regain Control of your Identity with Publisher SCMP
Early adopter South China Morning Post created a paradigm shift in the industry when they moved to...
Interview: 1plusX Gets a Change of Clothes
Let us take you behind the scenes of our BRAND new reBRANDing.
These are exciting times for...
Predictive Solutions: Go Beyond Identity
A fireside chat about the future of Programmatic with our CBO René Plug, Christopher Reher (Axel...
Preparing for the Third-party Cookie Demise with Axel Springer
Axel Springer CEO Carsten Schwecke explains how we created a scalable first-party data strategy...
Bringing 1plusX to Japan
The backing of two Japanese co-investors provides a springboard for expansion into the Japanese...
Predictive Marketing Intelligence — the Next Frontier of Data Monetization
Apple’s privacy changes being stricter than expected reinforces the notion that predictive...