Welcome to 1plusX's Blog 🚀

At 1plusX, there’s always something new to geek out about or celebrate. Grab a coffee and explore our articles, case studies, press releases and other super-interesting stuff.

Regain control of your identity with publisher SCMP

The advertising ecosystem is evolving. Whether you’re just starting to think about a first-party...

Interview: 1plusX gets a change of clothes

These are exciting times for 1plusX. Alongside rapid growth, and expansion into both Asia and...

Predictive Solutions: Go Beyond Identity

Last week we had an interesting fireside chat with Christopher Reher (Axel Springer) and James...

How Axel Springer is preparing for the demise of the third-party cookie

The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel...

Fulfilling the dream of bringing 1plusX to Japan

This year has started exceptionally well for 1plusX, with the announcement of a successfulseries...

Why predictive Marketing Intelligence is the next frontier of data monetization.

Clarification that Apple’s privacy changes will be stricter than expected is just the latest...

Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity

How to access consumer data amid rising global privacy restrictions with third-party 🍪🍪🍪...

How can publishers leave third-party cookie limbo?

Breaking the status quo: cutting the dependency on third-party 🍪🍪🍪