Welcome to 1plusX's Blog 🚀

At 1plusX, there’s always something new to geek out about or celebrate. Grab a coffee and explore our articles to discover what we're up to and to get insights into the latest marketing trends.

How Publisher Le Figaro Unlocked the Full Value of it's Data

Digital publishers must respect users' growing concerns about data protection while balancing...

How Brands and Publishers Build Bridges through Data Clean Rooms

User identification is becoming increasingly fragmented, and leveraging own consumer data is...

Regain Control of your Identity with Publisher SCMP

Early adopter South China Morning Post created a paradigm shift in the industry when they moved...

Interview: 1plusX Gets a Change of Clothes

Let us take you behind the scenes of our BRAND new reBRANDing.

 

These are exciting times for...

Predictive Solutions: Go Beyond Identity

A fireside chat about the future of Programmatic with our CBO René Plug, Christopher Reher...

Preparing for the Third-party Cookie Demise with Axel Springer

Axel Springer CEO Carsten Schwecke explains how we created a scalable first-party data...

Bringing 1plusX to Japan

The backing of two Japanese co-investors provides a springboard for expansion into the Japanese...

Predictive Marketing Intelligence — the Next Frontier of Data Monetization

Apple’s privacy changes being stricter than expected reinforces the notion that predictive...

Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity

Accessing consumer data amid rising global privacy restrictions with third-party cookies faces...

How Publishers can Leave Third-party Cookie Limbo

Breaking the status quo: cutting the dependency on third-party cookies.